Katral-Nada is a veteran product and design strategist with more than 15 years of experience developing optimal user experiences for products across web and mobile in all sectors. She specialises in the end-to-end design process and the convergence of design, business, technology and the user in that process to create products that are simple to use.
Managing Director and Consultant at The Experience Agency, Head of Design & Experience at Alraedah Finance, former Head of Product Experience at YAP and former Managing Partner at In2 Consulting. She has extensive experience in user experience design and product strategy across North America, Europe and the Middle East.
